Drive collaboration to deliver three concurrent events across three cities to drive hype for the Battlefield 1 announcement.
Execution
Three identical events across London, Berlin, and San Francisco to target core markets. Fans, gamers, and media were invited to come and see the brand new announce trailer for the much anticipated Battlefield 1, and hear from producers. Live streamed to enable access globally to those unable to attend.
Results
The highest-watched game reveal on Twitch with 505K concurrent viewers, two worldwide Twitter trends, 11M organic trailer views, 1.7K media stories and 2.1M unique website visitors within 24 hrs (Battlefield 1).
Credits
Marketing: Julien Wera Communications: Greg Queste Video: DICE