Announce the new coaster, heighten excitement with the theme of a major horror film IP, and introduce everyone to the world’s scariest rollercoaster.
Let the games begin…
Execution
A bespoke announcement video in conjunction with Lionsgate Films to deliver content that showcased the depth of IP integration along with core messaging of the world’s scariest rollercoaster.
Results
Saw – The Ride launch campaign generated 300+ pieces of coverage; the park opened to 150% more visitors than budgeted based on PR alone.
Credits
Brand Marketing: Andrew Le Duc Photos: Rod Kirkpatrick