Saw - The Ride Announcement

Announce the new coaster, heighten excitement with the theme of a major horror film IP, and introduce everyone to the world’s scariest rollercoaster. Let the games begin…

Execution

A bespoke announcement video in conjunction with Lionsgate Films to deliver content that showcased the depth of IP integration along with core messaging of the world’s scariest rollercoaster.

Results

Saw – The Ride launch campaign generated 300+ pieces of coverage; the park opened to 150% more visitors than budgeted based on PR alone.

Credits

Brand Marketing: Andrew Le Duc
Photos: Rod Kirkpatrick