Presentation Script Writing
Tap into the audience data and deliver a speech at E3 adjacent event, EA Play, that would tie into their relevant needs and motivations.
Execution
As part of EA’s annual E3 conference in LA, Ghost Games Executive Producer, Marcus Nilsson, took to the stage to present the latest offering of Need for Speed. Pushing the core narrative and messaging at that time around gameplay, customisation, and graphics, while teasing the story and real world icons who would be revealed at Gamescom.
