Jose in the House
Utilise an internal talk to create content to promote both on Nordeus and Top Eleven social channels.
Execution
With permission from the Special One, capturing an internal fireside chat with the company, create a series of leadership, management and footballing insights that were used as social quotes for relevant messaging on both Nordeus LinkedIn for employer branding, and Top Eleven channels for fan engagement.
Results
A number of the videos were picked up by national press and fans, with Jose giving his thoughts on subjects such as his prediction on if Xabi Alonso will make a good manager (spoiler alert: yes!).
Credits
Top Eleven Marketing: Riley Hammersly
Nordeus Social: Sara Milosevic; Maja Kvrgic Zigic
Nordeus Social: Sara Milosevic; Maja Kvrgic Zigic
Video: Balsa Krkeljic