Step up the evolution of the FIFA cover reveal, showcase new technical advancements and detail within headscanning and realism.
Execution
Taking the digital imagery from the Dev team’s scans of Premier League players, 3D printed versions of four players were created and presented to them and the media. Including Sergio Aguero, Cristian Eriksen, and FIFA 15 UK cover star Eden Hazard. A press conference was also held at Chelsea FC to showcase the fidelity of both stadiums and players, with Richard Masters – EPL CEO; Peter Moore – EA CCO; and Eriksen – Spurs.
Results
Widely covered in national online and print media, as well as an exclusive interview on Soccer AM with Tubes.