FIFA 13 Celebrity Cup Launch

The inaugural FIFA / FC launch party was created to tap into the zeitgeist that the franchise had become with celebrity and fans alike.

Execution

FIFA 13 saw stars of the Premier League, sport and music battle for the prize of UK FIFA 13 champ in an exclusive Celebrity Cup, eagerly watched on by gamers and fans in a secret UK location.

Results

Since the Celebrity Cup in 2012, the concept of a celebrity launch event has been a mainstay for future releases.

Credits

Clifford French PR