About me

Strategic communications & marketing leader – gaming | sport | tech | web3

I’m a creative and organised leader, a strong communicator with the ability to develop solid relationships with colleagues, cross-functional teams, and fans.

I have a passion for exploring new innovative initiatives, people management, strategic thinking, and developing integrated campaigns.

Throughout my career I have developed my values, skills, and expertise. I like to mix analytical with creative; I’m an experienced lead and empathetic manager; with a very perceptive and strong business sense.

A team player who will champion collaboration and celebrate the wins of all.

"As one of my most trusted and thoughtful leads, Gareth excelled in building relationships, building trust, and building business impact right from the start. In addition to all his insight and expertise as a comms leader and creative strategist, he always demonstrated a huge amount of accountability and care in all his work."

Colin

Electronic Arts

"Gareth is a clear-headed, smart-thinking, strategic-minded comms leader of the highest calibre. He's incredibly adaptable, a really 'elastic' operator, able to have impact at the highest levels, and with the skills and capabilities to operate fastidiously on the ground. Most importantly he's a great team player, trusted, loyal, hardworking and fun."

Nadia

OneFootball

"I loved working with him. He is very easy to work with and he will always support you, personally or with his expertise. He helped me be better at my work by always asking the right questions and offering different perspectives. His vast experience in comms and strategic approach to doing things was a great asset to our team."

Milos

Nordeus

My Values

Strategic

With an ability to zoom out and look at the bigger picture, I pride myself on aiming to see the opportunity based on data and market / audience nuances. Taking all aspects under consideration to make the best business decision for overall objectives.

Collaborative

Collaboration is at the heart of all great campaigns, and no one person has all the answers. Bringing people together to build something special, utilising expertise and learning along the way is something that I am passionate about.

Audience Led

You know your ‘why’, but do they? Understanding how your audience views your brand / product; what their needs and motivations are; how and what they want to hear, and where; are all critical to developing engaging content that will deliver results.

Creative x Analytical

Creative thinking and decision making based on analytics. Letting the data inform the main objectives and messaging allows you to deliver the right creative strategy for the audience.

Innovative

Always looking for new ways to talk to the audience. Understanding new trends and capitalising on the opportunity to engage with fans in a way that will resonate with their needs and motivations.

Empathy

In my mind, it’s a pre-requisite for any great manager or leader. Taking time to understand audience; fans; your team will help grow trust and collaboration.

"Gareth is ethical, trustworthy, caring, attentive and kind. He is an outstanding person and he would become an appreciated member of any company."

Ana

Nordeus

"I've worked with many incredible people, but Gareth truly stands out as one of the best. Anyone would be lucky to have him on their team."

Ivana

Rovio

"Gareth is something that every company needs. He is very creative, hands-on, and organized. Always open to discussing ideas & suggestions."

Sara

Nordeus

My Expertise

Strategic Marketing Campaign Development
Leadership
Team Management & Mentorship
Brand Development
Channel Strategies
PR
Crisis Comms
EVP & Employer Branding
Corporate Comms
Spokesperson Training
C-Level Comms

"Gareth is a true strategist, both in marketing and communications. He has a very remarkable analytical ability, and creativity that, when combined, allow him to create impactful and compelling strategies. He knows how to manage high-intensity projects while coordinating various stakeholders, both internal and external. One of the best teammates and true leader you can get in your team!"

Greg

EA | DICE

"He is the kind of a person who you want by your side when things go great, and more important when they are going south. Rare combination of great strategic thinker, amazing communicator, well organized professional and a creative at heart. His openness nurtures great collaboration and his resourcefulness and creativity helps finding solutions for any kind of challenge. Gareth is an asset for the team, business and culture of a company."

Marija

Nordeus Foundation

"Gareth has a great head for all things communication and strategy. He has an uncanny ability to dig into the details and uncover opportunities or risks that others failed to spot. He's also excellent at switching gears between short term and long term depending on the need, at equal ease pulling together a comms plan for an urgent matter, or mapping out a brand evolution over months & years."

Tom

2K, Take-Two Interactive